Glitter AI Accelerates Enterprise Trust Through Strategic SOC 2 Partnership with GRSee

Glitter AI is a platform that teams use to automatically create user manuals with AI from screen recordings and voice instructions. Since Glitter AI automates the creation of process documentation (SOPs) - which is often sensitive internal data - security, privacy, and compliance have been important from the start.

While Glitter AI had already built out a solid internal security program, enterprise buyers needed external validation - not just internal assurances. As Glitter AI started getting attention from larger organizations, it became clear that it needed to achieve SOC 2 Type II compliance.

Glitter AI selected GRSee as its strategic partner, marking the second time Founder and CEO Yuval Karmi had chosen to work with the firm after a successful engagement with his first startup. Glitter AI chose GRSee, over discussions with Big 4 firms, based on their proven track record and high value placed on flexibility.

Crucially, GRSee demonstrated an ability to navigate the unique challenges of a modern company, showing they were not "stuck behind" conventional processes and could manage the rapidly changing world, especially within the AI era.

The Need / Business Drivers

The driving force behind pursuing SOC 2 compliance was immediate, tangible customer demand and the need to remove bottlenecks in the sales pipeline. From the outset, the leadership understood that they would need to show organizations they take data privacy, security, and handling seriously.

However, good intentions were insufficient for enterprise sales. The lack of an official SOC 2 certification became a direct inhibitor to advancing high-value deals.

Yuval Karmi, Founder and CEO of Glitter AI, directly tied the compliance process to pipeline continuity:

The Partnership & Solution

Glitter AI chose GRSee for its SOC 2 process for several key reasons, including prior positive experience, flexibility, and the comprehensive nature of the service. Specific services provided by GRSee included:

• SOC 2 Gap Analysis: A focused review that mapped missing documents and control gaps. The assessment ultimately provided Glitter AI with a practical task list that helped them understand what needed to be prepared ahead of the audit.
• Dynamic application security testing (DAST): A security assessment aligned with SOC 2 requirements, giving the client confidence before moving into the audit phase.
• SOC 2 Type 2 Audit and Reporting: A licensed independent CPA team member conducted the SOC2 examination and issue the SOC2 report.

A key differentiator was the nature of the relationship. Glitter AI felt that the engagement with GRSee went beyond a standard client-vendor transaction; they were treated as a strategic collaborator.

One of the strongest points highlighted by Glitter AI was the project management team and accessibility. Scheduling was easy, communication was direct, and the client always knew who to reach and how to move forward. Despite being a small startup, they felt taken seriously and supported by a responsive team that treated them as true partners, not just another customer in the queue.

Yuval reinforced GRSee’s role and value, highlighting the critical importance of collaborative auditing:

Challenges & How They Were Addressed

The project presented distinct challenges stemming from Glitter AI's rapid growth and modern architecture:

• Startup Maturity and AI Speed: Glitter AI, as a small and rapidly moving entity, operates differently than the larger, more mature companies many auditors are accustomed to. The company's ability to build quickly, enabled by AI, required auditors who could keep pace with a changing technological landscape. Yuval noted that many other auditors "do not know how to deal with" this company profile, as they are accustomed to working with organizations in much later stages of maturity.
• Navigating Process Complexity: Although Glitter AI received high-level guidance, as a solo entrepreneur, the initial phase of generating all necessary policy documents was complex.

GRSee helped overcome these hurdles primarily through their flexibility, personalized treatment, and strategic foresight:

• Adaptability to the Modern Company: GRSee distinguished themselves by recognizing that they needed to be flexible when working with a company of such caliber. They demonstrated they could manage the audit process effectively and offer assurance to external clients even with a rapidly moving, fast-building company.
• Personalized Service and Accessibility: Despite Glitter AI’s size, Yuval felt taken very seriously. The GRSee personnel were described as easy to work with and were easily reachable, simplifying communication throughout the demanding process.

Outcomes & Impact

The benefits realized through the partnership with GRSee spanned immediate business enablement and long-term security enhancement.

• Business Credibility & Pipeline Preservation: By facilitating the entry into the SOC 2 audit process, GRSee directly enabled Glitter AI to maintain engagement with two significant enterprise pipelines that would have otherwise dropped off.
• Validated Security Hardening: Beyond achieving the compliance report itself, the rigorous external check substantially improved Glitter AI’s security posture. Even with strong initial starting point, the audit helped identify and correct blind spots. Yuval confirmed that the company's current security posture is "a thousand times better than it was before".

Conclusion

Glitter AI's success in achieving SOC 2 Type 2 compliance validates its customer-centric commitment to security and positions it for sustained growth in the enterprise market.

The strategic partnership with GRSee was the foundational element of this success. Glitter AI strongly recommends working with a partner who operates as a strategic collaborator. Essential criteria for selecting an auditor, learned through this process, include finding a firm that:

1. Asks detailed questions and understands the company's status and needs (the "Discovery" phase).
2. Delivers professional work and offers an all-in-one turn-key solution that encompasses the audit and all surrounding requirements.
3. Prioritizes a collaborative relationship ("pick people that you like") ensuring a positive and flexible experience throughout a demanding process.

By partnering with GRSee, Glitter AI gained not just a report, but a flexible, strategic security team that enabled rapid market access while ensuring their security posture was robust and fully validated for the future. The relationship demonstrated that even a small, fast-moving startup can receive personalized, high-quality, and comprehensive service, establishing a strong competitive edge in a highly regulated landscape.